about alaya


Alaya Hair Soho - previously Tilley & Carmichael - is the home of Rachael Carmichael’s influential salon. A hidden gem amidst the chaos of Soho, Alaya is dedicated to giving your hair its best life (yes, really).

Using sustainable products from luxury brands such as Oribe, Kevin Murphy and Phyto; all products used at Alaya are cruelty-free and produce enviable results.

Alaya’s handpicked team of award-winning stylists specialise in precision cutting, bespoke colouring and high performance treatments, ensuring your hair gets the individual attention it deserves. Fashion forward with a conscience; Alaya is ethically aware and committed to being eco-friendly.

Intent on caring for hair in an honest way, Alaya breaks the fourth wall by sharing insider tips and tricks with clients, because great hair shouldn’t be a secret.

Your hair might be happy, but could it be happier?